Today in New York: Bill Pendergast

3 May 2010

Immagine 181 Today in New York: Bill PendergastBill has been living in NY his entire life. He is a PT (personal trainer) a special education teacher, a husband, a dad (of two little kids, a boy and a girl) and a graphic designer, thus mastering the threat of “flexibility” typical of our post modern times in  a very inspiring and -may I say- successful way.

Dean Penn and Paper is Bill creative creature. A space all dedicated to designing, since -as Bill said- “It’s a great feeling when you can help someone make their vision come to life!”.

That’s why his cards are so simple and yet so evocative: because they are filled with animals, trees and love.

Plus 10 % of every purchase you’ll make on Dean Penn and Paper, will go to St. Jude’s Children’s Research Hospital.

:: Why and when did you started Dean Penn and Paper? I started Dean Penn and Paper in late November of 2009. I started it basically because I’ve always had an interest in graphic design (with no formal training) and I was also looking for a way to create some extra income for my family. I took this yr off of teaching to stay home with my daughter, while my wife returned to her teaching position. We’re trying to alternate years in hopes of avoiding putting our daughter into day care. So far, so good! Plus this way I have also manage to use my time in the best way possible: creating!

:: Where do you get your inspiration from? When I make these cards, I try to design them around things I see around me everyday. That’s why you see a lot of trees, birds, dogs and cats. I really like the ‘nature themed’ cards.

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:: Who is your ideal buyer? My ideal buyer – although EVERYONE is welcome of course!- is someone that has a creative side and likes to have their cards personalized with their own touch. I do a lot of customized work based on ideas customers come to me with. I’ve had a lot of positive experience doing this…and it seems to be fun for both myself and the buyer!

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:: What is your favorite NYC place? My fav place in NYC may sound a little odd. It is the Pronto Pizza on 36th between 6th and 7th (I believe). It’s where my wife and I had our first impromptu date…we were headed someplace else but got caught up in the rain and ended up there. It’s one of those great places where NYC plays the perfect backdrop to.

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:: Do you think New York can still be considered the place-to-be for young creatives? Of course. In my opinion, NYC is the greatest place on earth. It’s the center of the world. There’s just so much life there, so much to experience and learn from!

:: Where do you shop in NYC? Ha! Ever since we’ve had our daughter we’ve been spending a lot of time and money at Toys R Us and FAO Swartz! Those two toy shops are just amazing for kids, not only because of the stuff they sell, but thanks the experience you get while visiting them too: think of the giant soft toys at Fao Schwartz or of the T-Rex at Toys R us, where else in the world could you find things so huge and fun? Only in New York.

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:: If I say Italy, you say…? I just say “tradition” and “class”.

Francesca Masoero

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Francesca Masoero non è la campionessa di canottaggio che appare se digitate il suo nome su Google. È l’altra, la multitasker. Ha un (in)utile dottorato in cinema e marketing; racconta in modo non convenzionale e creativo New York, Torino e Bologna su NUOK e scrive di eventi, lifestyle e cultura per Lookout Magazine; si occupa di marketing, comunicazione, pr e web 2.0 tra Torino (la sua città natale) e New York (la sua città ideale). In più, a volte fa la stylist e a volte la cool hunter. È creativa, ma pignolissima. Sembra zen, ma è perennemente sull’orlo di una crisi di nervi. La salvano le piccole cose della (sua) vita: il rock’n’roll, la pasta al pesto, internet e il suo nuovo bellissimo frigorifero da 300 litri, pieno di quello che il suo fidanzato chiama “cibo da conigli”.

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Francesca Masoero

Francesca Masoero non è la campionessa di canottaggio che appare se digitate il suo nome su Google. È l’altra, la multitasker.

Ha un (in)utile dottorato in cinema e marketing; racconta in modo non convenzionale e creativo New York, Torino e Bologna su NUOK e scrive di eventi, lifestyle e cultura per Lookout Magazine; si occupa di marketing, comunicazione, pr e web 2.0 tra Torino (la sua città natale) e New York (la sua città ideale). In più, a volte fa la stylist e a volte la cool hunter.

È creativa, ma pignolissima. Sembra zen, ma è perennemente sull’orlo di una crisi di nervi. La salvano le piccole cose della (sua) vita: il rock’n’roll, la pasta al pesto, internet e il suo nuovo bellissimo frigorifero da 300 litri, pieno di quello che il suo fidanzato chiama “cibo da conigli”.

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